The Medical Representative is no longer the first choice for brand information for the HCP. With a proliferation of online resources and channels now available for the HCP to choose from, the new challenge is to create as consistent and relevant a brand message and experience as possible across these channels. Then leverage the information from these channel interactions to create a more empowered Medical Representative that can deliver greater value to the HCP.
ePharma has been a long-term valued partner of the agency. Charles identified Veeva as a company to watch in their early days, and built a strong strategic partnership that greatly benefited the agency.
President, Giant Creative Strategy
Charles is a true innovator. He relies on his knowledge and experiences to inform his thinking, but relentlessly pursues new and innovative ways of solving business challenges. The goal is a better outcome and strong business performance. Charles is a technology expert, but the strategy comes first… he starts with the end in mind.
Founder, Splice Agency