ePharma
- Architecting Web Properties
A single Website must address the individual needs of multiple audiences. By structuring Websites with unique pathways and separate gateways, ePharma can address these needs while delivering targeted messages and creating highly relevant interactions that drive visitor action.
- Generating Traffic
Online search provides the greatest opportunity to build immediate sustainable traffic to your Web properties.
The ePharma Landscape Analysis identifies people actively seeking information about symptoms, conditions or treatment options related to your brand. Through precision targeting we intercept each audience segment and deliver them directly to your Web properties.
- Building Direct Relationships
ePharma outbound communication and automated response programs engage your audience by delivering a consistent and personally relevant brand message for each participant. Campaign content is determined by prior recipient actions and responses. As a result, you maintain a dynamic, engaged database of committed customers. All programs can be integrated with your patient and physician CRM system.
- Elevating Brand Visibility
In a noisy online universe, ePharma ensures your message is heard. ePharma sorts through the noise, determines where the largest, most relevant crowds are gathering, and seeds your message to ensure your brand makes a credible and lasting impression.
- Measuring Brand Performance
Monitor which programs are providing the greatest return, and keep track of how your brand is faring against competitors. ePharma's integrated reporting measures the performance of all of your online programs against brand objectives. All reports come with analysis and recommendations.
The ePharma process enables you to identify people seeking information relevant to your brand, speak to their specific needs, and cultivate long-term relationships.
Beginning with the most critical component of the eStrategy development process, the ePharma Landscape Analysis provides a quantitative assessment of the online behaviors and needs of your target audience and the competitive environment. We align these findings with your brand objectives to determine the optimal online strategy to support your brand.
ePharma® is a registered trademark of ePharma Corporation. All rights reserved. 2013
ePharma was founded in 2007 to address the online needs of small to mid-size healthcare companies. Our focus is to identify opportunities that maximize your online performance. Our unique blend of online strategy, cutting edge interactive creative and depth of healthcare experience provide a powerful advantage in advancing client objectives.
Charles Willson | Founder & Interactive Director
After twelve years of building relationships online for companies like Wells Fargo & VeriSign, Charles brings a wealth of experience building engaging interactive programs designed to measurably contribute to our clients' success.
Francine Foerster | Principal & Chief Strategist
With extensive healthcare senior management experience, Francine brings a strong client-side perspective to ePharma. She has worked in over a dozen major therapeutic categories and understands the impact highly targeted interactions can have in driving brand performance.
Objectives:
Build scientific branding for the Provenge mechanism of action
High impact launch at a major meeting
eStrategy
Create integrated campaign including online and offline tactics: Website, direct mail, email, booth displays, slide set, interactive presentation, branded giveaways.
Client Perspective:
"I was extremely pleased with ePharma's level of creative thinking and account management. Their level of sophistication and understanding of the healthcare market enabled us to maximize our promotional spend."
Matthew Kemp | Director, Marketing
[www.acifacts.com]
Objective:
Increase share of voice against dominant market leader
eStrategy:
Provide comprehensive online resources to directly address the needs of patients and caregivers affected by anaphylaxis.
Client Perspective:
"ePharma's unique approach of clearly understanding the online behaviors of our target audience provided invaluable insights."
Dave Karlander | Director, Marketing
[www.twinject.com]
Objective:
Generate awareness and interest for a new drug-eluting stent among interventional cardiologists.
eStrategy:
Create an engaging, interactive experience that enables the viewer to explore the "Revolutionary" features of Conor's drug eluting stents.
Client Perspective:
"ePharma took the time to understand our needs and is very customer service oriented. They leveraged their creative and technical expertise to deliver an excellent final product to showcase our innovative technology."
Lawrence Chan | VP of Marketing
[www.res-technology.com]
Objective:
Develop an educational Website to address the needs of consumers seeking information about scalp conditions in key countries.
eStrategy:
Create an interactive Website using rich media to compellingly communicate concepts. ePharma identified the optimal technical and creative approach to meet the individual product, language, regulatory and privacy requirements of multiple North American and European markets.
[www.tgel.com]